Let me just tell you that when Martha Stewart’s Editor at Large reaches out to you… you answer the call my friends!
And that is exactly what I did.
It was a day just like every other day, when Darcy Miller messaged me on Instagram to say that she had been following my account and enjoyed my photos. Of course, I had already known this… I had seen the random “likes” or comments on my photos and though I was already smitten, I surely never expected this.
Yet, here she was, telling me that she was launching her new (and fabulous book) Celebrate Everything and thought my confetti balloons would be the perfect backdrop- “could we make this happen?”
Practically glowing, I set up a time to talk to her about the event, which was being held in NYC- obviously a little ways from my base here in Florida. Darcy was working with David Stark- the design and event go-to in NYC- who offered to have his own team inflate the balloons themselves, but I felt in my heart that I should be the one to see this through. So you better believe that when Darcy mentioned that I could attend the launch party if I “happened” to be in town… I made sure that I would indeed be in town!
With my mind made up and my heart still fluttering from the excitement of new opportunities, I reached out to a colleague… and someone I consider a friend… Anne McGovern of Elegant Balloons.
Anne operates Elegant Balloons just outside of NYC and was more than gracious to not only lend me extra hands helping to assemble the wall, but to also bring the helium to the party… and it ain’t a balloon party without the helium, now is it?
Then I had a thought…
Recently, I had joined a mastermind called the Wedding Business Academy to help build my know-how and expertise in creating fabulous wedding décor. Knowing that there were people from all over the country in the WBA, I reached out and asked if anyone lived near that area. To my delight, a woman named Linda Flynn- a flower keepsake professional- did in fact live in the area and knew it well! What she lacked in balloon knowledge, she made up in NYC navigation skills… and with that we had our 3rd set of helping hands for the big day.
What happened next felt almost like a blur…
It was as if one day I was going back and forth with Darcy and David’s team picking out confetti colors and the next I was landing in New York City- ready to decorate the city in shades of gold and glitz! All I knew was that the next day would be one for the books!
The following morning everyone met at the event site, Jonathon Adler’s showroom, buzzing with energy and excitement! After the initial hustle and bustle of overcoming the obstacles that come with NYC events, we finally had everything in place and ready to set up.
Of course, David’s team guided us in a general direction of aesthetics and location, but the balloon logistics were left up to us. I have to say that it was truly an amazing experience to have so many different industry professionals all working seamlessly together to construct this launch party.
And though I have no doubt that David’s team could have successfully inflated and arranged the balloon wall themselves, the amount of appreciation and gratitude coming from them was resounding. With my tips and tricks, I was able to truly surpass the vision for both Darcy and David- and for me that was a reward all in itself.
With a few final touches, and a festive storefront “Celebrate Everything” window that David designed, we left the beautifully decorated showroom to get ready for the party!
Coming back to the Launch Party was a thrilling experience!
No stone was left unturned and no opportunity for the WOW factor was missed with this celebration- that even included an adorable cotton candy cart- my personal favorite feature of the night!
From the lighting in the room to the décor to the perfect bites of food with small details and flair- this party was everything I imagined for a NYC book launch and more!
After the last drop of champagne was gone and the last morsels of Salmon Cakes had been enjoyed, we turned off the nights and closed the doors on one of the most successful events for the Balloon and Event Construction Company.
I’m not sure if it was an actual airplane or floating on Cloud 9 that took me back to Florida, but atlas I was home. The experience from start to finish was phenomenal and I expected to fully relish the fruits of our labor for months to come.
But then I got another phone call…
On the other end, Darcy said “We need 4 balloons for a New Years Eve LIVE Facebook event with Martha, can we make that happen?”
And you know what? We did just that!
Stay tuned for the exciting details about how I was able to personally deliver the balloons to Martha’s studio… it’s bound to be another adventure!